Coming from photography and music, his career started with tele- vision in the early 90s but he soon transitioned into commercials. He once described the ongoing process of being a commercial director as a continuous exploring movement between the picture, the communication and working with the actors. . Mats being a Swede he has been able to take full advantage of the Scandinavian market. This means that he spent the bigger part of 2000-2010 living and working in Copenhagen and Oslo. His representation history in Scandinavia is an impressive list with companies like Moland, Mekano, Petterson & Akerlund, Bacon Cph, Fante Film, Four and a Half and Flodell Film as his present representation in Stockholm. . 2007-2008 he dedicated a year to Fritt Vilt II aka Cold Prey 2, a Norwegian feature action- horror-drama that at its premiere in the fall of 2008 set a national premiere record at its first weekend. Since then he has continued to work with commercials, taking stills and working on his next feature project. When at home in Skåne or Stockholm he can be seen driving around in his “Arizona Gold”- colored 1977 Ford Capri. Prizes and nominations: several shortlists Cannes Lions; Silver Egg Sweden; Silver Fish in Norway; Gold, Silver & Bronze Epica Awards; Eurobest several shortlists and a fairly recent Bronze for his Interflora spot “White Horse”.